This Mississippi Delta grown, sustainably family farmed, long grain red rice has high levels of antioxidants & flavonoids along with naturally produced Vitamin E. We are obsessed with the grassy, herbaceous flavor with a malty aroma & a firm, springy chew. Because it's a long rice rather than a medium or short grain rice it holds its texture with distinctive and separate grains of rice. It's like a cross. between basmati and brown rice with all the best parts of both worlds.